Case Studies
Check out some of our Success Stories
CASE STUDY #1: LIFE ALERT
Cost Per Lead Slashed in Half!
PROBLEM: The #1 Senior monitoring system was well-known among consumers. Unfortunately, this giant’s ads had becoming too generic and had lost most of their impact. The brand needed a make-over and that’s when GoDRTV came in!
STRATEGY: By producing a series of dramatic TV Commercials, Life Alert began to resonate with its audience on a deeper and emotional level.
RESULT: CPL decreased from $125 to ONLY $60!
CASE STUDY #2: BEEZID
850% increase in web traffic
PROBLEM: Being a brand new penny auction website, our challenge was to make Beezid stand out the crowd by leveraging the power of National television to drive traffic to the website.
STRATEGY: We produced a fun spokesperson explainer video and developed a National TV campaign to hit over 99,000,000 households across the US and Canada!
RESULT: URL traffic increases by 850% and Beezid is catapulted to the top of penny auction websites.
CASE STUDY #3: HOT ROD GRILLS
Generating 3,500 calls in 4 wks!
PROBLEM: Hot Rod Grills approached us with a very unique idea: a BBQ grill in the shape of a race car engine! Unfortunately, the grills cost $650!
STRATEGY: We created a hard-hitting commercial geared to the male audience with no price label and aired exclusively on SPIKE TV and SPEED.
RESULT: This campaign generated 3,500 calls in 4 weeks!
CASE STUDY #4: Playground Poker
Becoming Top 3 Poker Site!
PROBLEM: Playground Poker was relatively unkown to the online poker community. We need a campaign that would create an immediate response.
STRATEGY: Our creative team created a series of fun :15 sec ads to draw attention. “Play poker how it’s supposed to be played” became the catchy tagline that set Playground as the must-visit destination for all lovers of poker.
RESULT: An astounding rise of the URL to the top three most visited poker sites in Canada!