Features
- Duration 30-120 sec
- Entertaining
- Brand Image
- Memorable
- Call-To-Action
- Inexpensive Production
- Immediate Response
- Inexpensive Airtime
- Measurable Results
Branding
- N/A
- N/A
- N/A
- N/A
- N/A
Direct-Response
- N/A
- N/A
- N/A
TV Commercial Production
Short Form commercials created to make a strong impression and drive sales.
The Two Types of TV Ads
Branding Videos
Branding ads are about storylines and creating memorable characters and concepts that tie into the identity of your band. TV advertising production is often long-term and difficult to measure.
Direct Response Videos
Direct-response is action-oriented and measurable. This type of ad uses a sales tactic to motivate the potential client to call or visit the website right now. The goal of TV commercial production is to track and maximize clicks
So which one is right for you?
With GoDRTV, you can have Both!
Certainly, every company would love to reap the long-term benefits of branding campaigns, but also the immediate results generated by Direct-Response campaigns. Choosing the right type of TV commercial production could make all the difference between a successful campaign or a failed venture.
For this reason, here at GoDRTV, we have developed and perfected a new type of commercial which marries Branding AND Direct-Response. This technique combines the best of both worlds and sets you up for optimum success. And we call this revolutionary type of ad…
The Hybrid Commercial
What is the Hybrid commercial? It is a type of ad that we innovated using our expertise in TV advertising production.
It is a video ad which opens with a memorable and creative hook (the Branding technique) which grabs the attention of your audience, then segues into the informative section of the ad and finishes a strong call-to-action finale (the Direct-Response technique).
Here are the benefits of the Hybrid Commercial in comparison to the Branding Ad and the Direct-Response Ad.
Ready to get started?
The Latest Hybrid Ads from Our TV Commercial Productions
Check out our latest Hybrid ad for a Wifi Company called Milo. We started the ad with a memorable intro that captured the audience, then we transitioned into an informative sequence before finishing with a call-to-action.
Play Video
Milo Wifi Device
Hybrid Commercial Production
Production Credits:
Production Company: GoDRTV
Ad Agency/Co-Production: TVA Media Group
Directors: Shervin Youssefian and Danny Simonzad
DP: John Honoré
Executive Producer: Andrew Stum
Executive Producer: Jeffery Goddard
Executive Producer: Laura Goddard
Art Director/Prop Master: Dewayne Carson
Art Director/Prop Master: Tauna Carson
Zombie Makeup: Alex Galavitz
Regular Beauty Makeup: Laura Calvo
Spokesperson: Laura Bohlin
Grandma: Holgie Forrester
Teen Girl: Kaitlyn Ayerza
Boy: Royal Grotta
Dad: Chris Yeschenko
Client Profile:
Milo is the newest, most affordable distributed wifi system that enhances and boosts the coverage of any existing wifi router.
Where your router struggles to penetrate through walls and leaves you loading, Milo’s intuitive network springs the signal where it’s needed, when it’s needed. Steady, speedy coverage, spread evenly to fit your unique array of devices and spaces.
Client website: https://www.milowifi.com
GoDRTV is a one-stop-shop!
Our TV commercial production company in Los Angeles is one of the best-kept secrets by industry leaders like top ad agencies and companies like Nissan, Honda, Lionsgate, ABC and others, largely due to the fact that we do all of our creative in-house and we are also a Non-Union production company. In-House and Non-Union are two of the most important qualities you should look for in a production company. Here’s why…
Fast turnaround and QC with In-House Production Companies:
Our TV commercial production studio in Los Angeles keeps an in-house team, so we are able to make changes quickly and efficiently without unnecessary delays. This streamlined process with TV commercial production also keeps a high level of quality across the board without any overages, ever.
The Saving Power of Non-Union:
Most national ad agencies do UNION PRODUCTIONS which means paying $4,000 just for one talent every 13 weeks of airing the commercial. In addition, the client has to pay residual fees on music licensing, voice over and stock images and photos. By being a non-union creative company, GoDRTV provides the same National Broadcast Quality by charging only 1/10th of the rates of other agencies.
Flat Fees:
You also never have to worry about residual fees. GoDRTV charges a flat fee without any surprise surcharges.