A lot can be said about Marketing Risks. Marketing that stands out of the crowd. While many advertising professionals or brand owners opt to play it safe because they can’t afford to take anymore risks, trailblazers take the road less traveled and win. And They win BIG!
More of the same is boring. As we all know, safe is boring and dull. Therefore, if your marketing aspirations is to blend into the wallpaper, you will fail. More of the same will drive your business into the ground!
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Here are some of our favorite success stories that came out of Marketing Risks. These risk takers attracted some initial criticism, but ultimately laughed their way to the bank!
#1 – Andrew Weil
Seth Godin, in his book “Purple Cow,” shares the story of a young man attending Harvard Medical school. During his visit, the curriculum was much the same as hundreds of years ago. However, the young man took a different path from his peers and choose alternative medicine which at the time, was a risky move!
Today, Dr Andrew Weil is one of the richest doctors around and has sold millions of copies of his books.
#2 – Cadillac CTS Marketing
Many thought that Cadillac had turned out one of its ugliest selections when it came out with the CTS. However, the car sold and it sold well and it still sells! This new addition to the Cadillac family was criticized in magazines, forums, dealerships and on any other car circuit you can imagine. The CTS quickly became one of the biggest successes Cadillac has had in decades because it chose to break the mold with risky marketing.
https://www.cadillac.com/
#3 – My Big Fat Greek Wedding
In 2002, plenty of big box office films came out including Spider-Man and Gold-member, but one low-budget film overshadowed all the competition by taking some Marketing Risks! That was “My Big Fat Greek Wedding” which was initially criticized for being too low-key and not edgy enough. Surprisingly, the audience wanted EXACTLY that! A breath of fresh air that offered a feel-good time at the movies. It was exceptional enough to stand out and the market grabbed it!
#4 – Bob Dylan and the Electric Guitar
40 years ago, using an electric guitar was considered a sacrilege, especially when Bob Dylan came out with it. By many, it was considered going against everything that the acoustic guitar stood for. However, Bob Dylan performed at the Newport Folk Festival to a wide-eyed audience who embraced the remarkable and risky change.
#5 – Mike Bloomberg
In 2002, Mike Bloomberg ran as Mayer of New York and he received ample criticism for diving in a field he knew nothing about! As a result, he won!
Conclusion
People no longer want boring campaigns with no Marketing Risks. They want DIFFERENT! And when you choose different, you need a level of risk. Results reveal that playing it safe is a lot riskier and dangerous for a brand than actually breaking the molding and thinking outside the box.
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