Entrepreneurs have a common goal: to make their brand known. An innovative advertising campaign is a crucial ingredient to achieving this goal. A large TV screen in any living room can be a good link between the target audience and a company’s products/services. But advertising on TV is totally different from other types of brand promotion such as magazines, newspapers, billboards, etc. Successful TV advertising requires a lot of research, planning and consideration of a number of factors.
We can all remember some memorable commercials from our childhood. But is that really enough to be memorable? The short answer is no. When it comes to TV ads, it’s essential to create a scene that makes the audience curious about your company and your specific product, not just be attractive and memorable.
You may be wondering how this is possible? Read on because, in this article, we will give you some optimal tips on how to create unique and successful TV commercials.
Reveal Your Brand Clearly
First, you need to know that successful TV commercials have a core message with a specific goal. You need to identify your target audience and determine their needs. Then you should present your services or products clearly and concisely. If your service or product is presented as a solution to a target audience, your viewers will think you are necessary to solve their problem. It is essential to consider the first three or four seconds as a vital time to convey your core message and showcase your brand.
Another important thing to look for in a successful TV advertising campaign is using the right tone. If your story follows a witty theme, you should be careful with the tone of voice because professional TV commercials should be anything but offensive. The tone you use in your commercials is your brand’s flagship. It influences how your audience remembers the unique elements of your commercials.
Create a Simple & Appealing Narrative
If your commercials are only focused on selling a service or product, you won’t be able to grab your audience’s attention, and they will get bored. Every successful TV advertising campaign needs a narrative: a creative scenario as the framework for your ad that makes it attractive.
Creating an innovative narrative for commercials is much more complicated than a two-hour movie. The director has enough time to highlight sensitive and emotional scenes in a long movie, while a 30-second commercial needs an intense storyline to grab the viewer’s attention.
The fact is that many adults use their cell phones while watching TV, and it’s a difficult task to appeal to these multitaskers. However, let’s assume that your story is engaging enough to catch the viewer’s attention. In this case, you have the opportunity for them to use their cell phone to search for and check out your business after your advertisement.
Successful TV advertising needs to be as simple as possible. Besides, simplicity is one of the most noticeable trends in recent years.
Try to Be Innovative
Undoubtedly, you have some strong competitors in your business that may be considered a threat. These competitors may have made successful TV commercials for their services/products that have gone viral. But should you imitate them? There is no guarantee that your advertising will be successful if you follow the steps of your competitors. Why? Because such commercials will lack a key element: Originality
Create a novel commercial to catch the attention of your target audience. An innovative theme can help you authentically represent your brand and connect deeply with your audience. A catchy slogan or jingle can strengthen the connection between your brand and your target audience. If it’s young people, you need to know that they are not too interested in dry facts, while an impressive image or scene can entice them to buy your products.
Instead of imitating your competitors for your commercials, try to take advice and tips from experts. You will notice a big difference in the outcome when working with an experienced advertising agency.
Plan Your Budget
We have discussed how important a scenario is for a successful TV advertising campaign, as well as a core message and the presentation of the main objectives. These two are the reason why the duration of commercials is limited. There is also a correlation between the length of a TV ad and the cost. For example, Super Bowl commercials require you to pay an expensive fee for each additional second. Therefore, every gesture, dialogue and scene should be well organized to save time and money.
However, unlike other types of advertising, TV has visual and audio dimensions that can better attract your audience. It is more valuable to show just a few seconds of your brand with high-definition and engaging scenes than long-winded ads. Invest your budget in the quality of your ads, not their length.
Creating multiple versions of a commercial can save you money and time, as it’s too costly to call back cast and crew. Good edits are critical in post-production. Every professional production company has a video editor who works with professional editing software to create the best final product.
Vouch for Your Products
Let’s answer the question, “How can you increase the quality of ads?”. If you want to create top-notch commercials, you need to use a strategic plan. You should not only use the right tools but also be authentic.
To make an intense impression, you need to vouch for your products and convince the audience of what you have to offer. You can achieve this goal with the help of influencers. Your audience has a good memory for their favorite celebrity influencers. When your audience sees that your product is endorsed by those they admire, they will be encouraged to rate or recommend your service or products.
Bottom Line
Although the above tips can help you create a successful TV advertising campaign, you need to review your campaign’s performance and make sure it is moving in the right direction. You should monitor the number of viewers and consider how they react after seeing your ads. These statistics will help you find the gaps and produce better versions.
Creating professional TV commercials requires an experienced partner like GoDRTV. When you hire a qualified production company, you do not have to worry about animators and high-tech tools. You can leave an impressive impression on your audience when they see a commercial with high production value. If you want to know more, do not hesitate to contact us.
