Quite a bit goes into choosing a commercial production company to produce your advertisement or infomercial. Naturally, you want to think about cost and turn-around time, but experience and talent will win the day. As you try to find the top commercial production companies in Los Angeles, make sure that the possible producers on your list are able to offer you the following services.
1. A Marketing Campaign, Not Just a Commercial
Launching a video ad is a fantastic way to entice new customers, but after a while, that single commercial may lose relevance or stop generating you money. Viewers might start to tune it out thereby slowing the trickle of fresh business. It could even get to the point where the sight of your commercial turns off potential consumers completely. That’s a nightmare.
That’s also why you need to find a commercial production company that can build a full marketing campaign, not just a single advertisement. One commercial is an excellent start, but you can’t stop there. The right production crew will take a look at your business or service and help you to map out an entire marketing strategy from start to finish, including where and how you’ll get airtime.
They’re there to maximize your potential as a brand in every medium that applies. For you, that might mean infomercials and demonstrations in addition to standard ads. It could also mean email and newsletter campaigns. Variety is the spice of life, but for your business, it’s the lifeblood.
2. Brainstorming Collaboration Sessions
You probably have a rough idea about the commercial you want to show online or on television. As you try to find the top commercial production companies in Los Angeles, New York City, or wherever you reside, always ask about brainstorming and collaboration. A qualified, skilled team can flesh out your basic outlines and rough ideas. More importantly, talented professionals can bring your vision to life.
You’re not a producer or designer yourself. You’re not into cinematography or videography. That’s why you need to talk to the pros. Steer clear of teams that try to talk you out of your ideas or railroad you with their own scripts. It’s okay if your vision simply isn’t feasible, because an experienced production company will sit down and bounce ideas back and forth to come up with a commercial that fits with what you need.
3. A Full-Service Experience
To ensure a successful partnership—and, more importantly, a worthwhile ad—you need a commercial production company that’s a one-stop shop. That is to say, choose a company with a skilled, talented staff that’s capable of doing everything. If you’ve never looked into making a commercial for your business, then you might not realize all the moving parts that occur behind the scenes. It’s better—and faster—to go with a company with team members who are capable of directing, producing, writing scripts and dialogues, editing, splicing, and sound mixing, among other tasks. Those companies don’t have to hire outside contracts. They have everything you could possibly need in-house.
It cuts the overall costs for you when there’s no need to contract out a particular job, and it means less time in post-production, provided that you don’t change your mind after the initial filming. Your commercial can debut much more quickly.
4. Versatile Production Services
A valuable commercial production company has a lot to offer. To discover the best infomercial production in Los Angeles, or anywhere else, for that matter, you should keep an eye out for versatile services. After all, “commercial” means many things, but you limit yourself by hiring a company that only specializes in standard commercials.
You see, something traditional might not be the best pick for your product or service. An advertisement could be all wrong for you. Perhaps you need a corporate training movie, a company overview, or a team building video instead. From infomercials to biography videos, viral ads, and social media vids, you should be spoiled for choice. A good production company happily offers a smorgasbord of ideas. After your brainstorming sessions, you may opt for a package that includes an informational ad and a demo that reveals how to use your product.
5. Far-Reaching Industry Experience
Lastly, research production companies with team members that have spent time in the industry. Obviously, you want to work with people who know what they’re doing, but experience brings more than that. People who are part of the industry develop contacts over time. They know the best sound mixers, talented actors, and skilled script writers who know how to reach viewers.
That’s what you want. Pay attention to team member bios as you choose your production company. Feel free to ask questions about networks and contacts. Your commercials and infomercials have a better shot of capturing the attention of viewers if it’s cast with believable actors and well-known names. Can you imagine the possibility of having one of your favorite actors starring in your commercial?
More than anything else, you have to be happy with the commercial production company you choose. It’s vital that you feel both heard and understood. Don’t go with a company where your ideas are cast aside. You don’t want to be bulldozed, but neither do you want to work with a team that will agree with everything you say, even when it won’t work on-screen. How would you choose a production company? Which services are most important to you?
