So let’s say you’ve created a business. Your products and services are already available to customers, but you’re struggling to find the right clients for your company. You’re reliant on the traditional forms of advertising and aren’t satisfied with the outcome.
Building and promoting a business is challenging without utilizing modern tools like social media. People use social media for almost everything. You’ll be left out of the competition if you don’t leverage this fantastic world.
If you think your marketing plan needs an extra hand and more people should be made aware of your products and services, you should promote your brand on social media. You may be wondering how. Read on, we’ll give you 7 beneficial tips on how to do that.
1. Select Right Platforms
There are numerous social media websites where you can choose to share your content. These platforms are growing by the day. It’s key to promote your products and services on the right one to succeed.
The most important factor you need to consider before selecting a promotion channel is determining your customers. You should know what kind of social media they are using. Then, you can safely create an account on the same website to expose your brand to the audience and easily connect with them.
You also should know which platforms suit your products better. For example, if you’re looking for a website to share your videos on, Youtube is the obvious answer. If you prefer words over images and videos, Twitter is the safe choice.
So, let’s say you already understand the age range of your customers, but you don’t know how that data can benefit you. You can use this simple and concise age guide to determine which social media is right and in line with your audience:
If your audience is 18-24, you should focus on Instagram or Tik Tok. However, you should also go for Facebook because nearly 25% of Facebook users are in that range. If you target baby boomers, you should opt for Pinterest and Facebook. And for adults over 65. Facebook is the fastest-growing platform.
2. It’s Essential to Have a Plan
Using social media for your company is almost completely hassle-free. Everybody utilizes these platforms for their everyday needs; hence it’s pretty simple to use these tools. You can create a Facebook page for your business, share your idea on Instagram, or post content on Twitter basically for free.
But remember that every successful business strategy starts with a proper plan. Yes, using social media is entirely free, and it’s excellent. But you should put in adequate time and effort if you expect to make sales and profit via these tools.
If you don’t have a plan, you can’t focus your time and effort to achieve a clear goal. And you won’t know whether you’re having a profitable investment (remember, putting time and effort into your business still counts as an investment). This raises the following question: What can you do to promote your brand on social media?
Create a plan for your social media first. This way, you’ll know you can achieve your specific business objectives. Do you want to know how? Here are two valuable tips to help you create a plan for your social media:
- Know Your Competitors
How are your rivals using social media? Of course, you shouldn’t try to imitate them, but you can significantly shorten your learning curve if you learn from their mistakes. You can utilize competitive analysis to know what’s working and what’s not for your competitors.
- Audit Your Social Media
If you’re already using social media, it’s crucial to evaluate your business account. Try to understand why your potential customers interact more with specific posts on Twitter. What makes your story special on Instagram? Why your Youtube channel is not getting enough views and so on.
By following these two simple rules, you can develop a plan for your social media. Now, let’s proceed and discuss how you can promote your brand on social media.
3. Create a Calendar
If you have no plan until the last minute, you’ll eventually have poor content. If you don’t create a calendar for your social media, one of your channels may be filled with repetitive posts, and the other may have no content. Hence, it’s vital to avoid these mistakes in order to have more effective posts. You can also track your progress and create goals and strategies for your company by utilizing content calendars.
4. Use Interesting Contests
A contest is a delicate way to promote your brand on social media without advertising. Your audience loves participating in contests on social media. Try to make it simple, fun, and prepare some giveaways for all participants to get the most benefit from the contest. Finally, you can make your customers loyal to your brand and products and generate more leads in the long run.
For example, Dove launched a contest on Facebook called “Real Beauty Must Be Shared.” Participants should say why their friends are truly beautiful by writing their names and what makes them a natural beauty.
As a prize, Dove printed the winner’s face on a soapbox. It was a brilliant marketing campaign with high interaction and proved highly fruitful for the brand.
5. Know Your Audience
One of the reasons social media is highly effective for a business is that you can micro-target your customers. But first, you should determine who your audience is.
First, try to gather data on your current audience. Then, analyze them deeper with social media analytics. By doing that, you can quickly know who’s purchasing your products and interacting with you online. Upon knowing your clients, you can determine the best ways to communicate with them.
6. Share Video
Social media thrives on visual content, especially video. You can quickly grab people’s attention and deliver your personality and passion to your consumers.
Sharing videos is among the best ways to promote your brand on social media. Videos catch the eye as one scrolls down social media pages. You can convey more data than regular posts, and it doesn’t take much room. Try to create a captivating, narrative-driven video to obtain the most engagement from your audience.
7. Expand Your Audience
As mentioned earlier, it is vital to know the audience beforehand to get the most out of your marketing plan. After knowing your audience, you should review your social media plan. It’s time to check for ways to approach more people like your current customers.
For example, when strict lockdown measures were in place due to COVID-19, people were primarily spending their time at home. The Great Courses Plus took advantage of this information and used its social media potential to quickly expand its customer base.
They offered their free trial service and promoted it to a broad audience in America. Thereafter, they reached new audiences in Canada, the UK, and Australia. As a consequence, they increased their total average monthly subscriptions by 1000 percent.
You can also utilize social media to grow the audience of your local business. For example, you can use HootSuite geo-search streams to manage and respond to the local conversation about your business. Next, you can find folks already in your living area who can be potential customers for your business.
Bottom Line
In this post, we reviewed the best ways to effectively promote your brand on social media. Now, you know you should identify your customers, have a plan, create a calendar, and select good platforms to maximize your profits with the least amount of time and effort. Additionally, you need to use videos to expand and grow your audience to enjoy more effective and productive advertising campaigns for your business.
If you have more questions or are looking for help to promote your brand on social media, please contact us now.
