TV Airtime refers to the programming on Television. Advertising agencies use the term to refer to the gaps between regular programming where commercials could be inserted. TV Airtime may be on a local, regional or national scale.
The cost Cost of TV Advertising depends on the audience reached. Local airtime can cost anywhere from $5 to $1500 for a 30-second commercial. National airtime for the same ad could cost from $200 to $100,000. The highest cost placements for Super Bowl Ads can go up to $4 million.
We will assign a media buyer with an expertise in your industry sector. Based on historical data, your media buyer will develop a strategy to place your ad (s) on the best TV networks to reach your target demographic.
We have partnerships with every network on Television. CNN, Fox, HGTV, ABC, NBC, etc. You name it, we can get you on it.
Our airtime strategy will be based on your goals and the nature of your company. If you own a shoe repair store, we would concentrate our efforts to reach a more localized area. If you own a website, we could do a National campaign since everyone across the country could access your services.
YES. We have a team of award-winning production experts and create short form and long-form commercials for both branding and direct-response campaigns. Check out our videos!
The TRT or Total Running Time of your commercial could be :15 seconds, :30 seconds, :60 seconds, :120 seconds, 15 minutes or 28.5 minutes for long infomercials.
Book-end ads are two :15 second ads. One ad is placed at the start of a commercial break and the other at the very end before we return to the regular programming, therefore creating a book-end.
