Let’s take a look at the New Instagram Algorithm changes that will make a big difference! Are you an Instagram socialite? Would you love to get more people to see your content? How about increase your followers and drive more traffic to your site and develop your brand?
These 6 New Instagram Algorithm changes come straight from Instagram and will give you all the knowledge you need to become a major influencer. So go ahead and use these industry secrets to drive more eyeballs to your content.
How does Instagram deliver content?
Ever since Instagram moved away from their chronological presentation of posts, their delivery of content has been extremely enigmatic. However, they just unveiled some of the structures they use to place their content which will be a game-changer for creatives and social media marketers.
Ready to dive in and unlock the 6 New Instagram Algorithm changes?
The 6 New IG Algorithms
As an online Marketing Company, we have for long tried to crack Google’s algorithms, but they generally keep their process very hush-hush and on the QT. Instagram shed some light on how their algorithms operate. While the new instagram algorithm won’t answer all of our questions, it will still offer marketers a window of opportunity to grow their followers.
We will break down the following six key elements that influence positioning for feed posts:
1. Interest
2. Relationship
3. Timeliness
4. Frequency
5. Following
6. Usage
1) IG Algorithm #1: Interest
Instagram won’t just show you content from people that you follow, but it will analyze your behavior on the platform. What posts do you like or comment on? Which stories do you watch and which ones do you skip?
Based on your behavior, Instagram gives you more of the same type of photos or social media videos content and ranks it higher on your feed.
The friends you message more often will rank higher. The posts that they have liked or commented on will also rank higher on your explore section. If you like images of puppies, you will see more images of puppies in the explore section.
2) IG Algorithm #2: Relationship with Followers
Instagram also looks at your relationship with your followers and the ones you follow. The IG Algorithms determine your level of interests by your level of interactions with your friends and a family.
Which friends do you interact with the most? This may be via messaging, or likes and comments. But if the machine identifies a higher amount of interaction between you and JOE, then JOE’s content will come up higher on your feed than anyone else’s photos or videos.
When you first follow someone, Instagram doesn’t know about your level of interest so they will appear on top of your feed. This will continue ranking high if you like or comment on their posts, but if you don’t, they will start dropping off the radar.
This is why it’s so important to post consistently because it will create a consistent amount of interaction with users and garner you gold stars which will convert into higher rankings on your followers’ feed.
Power Tip!
Think of Instagram as a Grocery Store. If you replace your produce once a week, you won’t get that much traffic. But if you bring in fresh content every day, or even multiple times a day, Instagram will see you as a Quality Account and market you to its followers. Google and Facebook work the same way! Fresh content!
Social media expert Neil Patel explains, “If you make a habit of posting several times a day and then transition to only a few times a week, you will start to lose followers and generate less engagement per post.
“This means that the best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life.”
So commit to a posting schedule that you can maintain otherwise your multiple posts per day will backfire if you suddenly stop creating content. Again, this is consistent with the Grocery Store analogy. If you pack your shelf with the freshest content and drive engagement, if you suddenly stop, the traffic will hurt.
POWER TIP! Hire a Social Media Marketing Agency like GoDRTV to create fresh video content and manage your instagram schedule to serve your followers the latest and greatest you have to offer.
3) IG Algorithm #3: Timeliness
The New Instagram Algorithm changes show us that IG will serve its users the latest content so it will look at when you post your photos and videos and will rank the (again) freshest content higher on your followers’ feed.
If you have a Business IG account, you can click on the three bars on the top right corner of your screen, then go to Insights. This will help you identify when your audience is most active and you can schedule to post your content at those times.
4) IG Algorithm #4: Frequency
If you are a frequent IG user and open the app often, you will be able to see the posts more chronologically. However, if you open your app once in a few days, then Instagram will have to sort through a lot more content and rely more heavily on its algorithms and your previous behavior to figure out what content to serve you.
5) IG Algorithm #5: Your Following
Who are your followers? If you follow just one person, Instagram will clearly show you all of their posts. If you follow 1 million accounts, then Instagram needs to tap into their algorithms to determine what will be more interesting to you.
6) IG Algorithm #6: App Usage
If you spend more time on Instagram, the app will have more time to show you the maximum amount of content. But again, if you limit your usage, Instagram will show you a limited number of posts and look at your previous interests and bring you similar content.
In Conclusion
Now you are in the possession of 6 powerful new tips straight from Instagram on how they rank content and what will appear higher on their feed. Have more interactions (share, like, comment, reply to comments). Use the app more frequently. And post more often! Remember, fresh content doesn’t just garner more customers in grocery stores, but everywhere – even online! If you want to create cool Social Media videos for your social media feed, we can help! Contact us and let’s start a conversation.
