As an entrepreneur, there are several avenues available for promoting your products, ranging from distributing flyers to running TV commercials. Regardless of whether you’re operating a small business or a large corporation, it’s essential to raise awareness and generate interest in what you’re offering, instilling confidence in potential customers and ultimately securing their patronage and one of the greatest ways is to harnessing the power of TV Advertising. This is why we prepared a list of the top 6 reasons why businesses should be on TV.
A flier will most probably end up in the trash can without much attention, an email will find itself lost and forgotten in the spam folder, and a blog post might be carelessly skimmed over. Not much revenue will be generated from any of them.
But what’s the best and most reliable means of advertisement that can grab the audience’s attention? You’ve probably guessed right already, Television! TV advertising can efficiently boost sales for all brands, regardless of their size. It has a greater proportional effect for smaller brands because they often have a lower baseline and promote products entirely new to people.
1- TV Advertising & Trust
According to a study, brand preference and equity are highly correlated with trust. Trusted brands have a greater chance of growing over time. A recent survey found that consumers trust advertising in offline media the most. Television ads are the most trusted, followed by newspaper, magazine, radio, and movie theatre ads.
If you’re a new brand with a product people know nothing about, TV advertising is your best bet. As a trusted source of information, viewers will have a chance of getting to know your product, what it offers, and how it’s different from others in a TV ad. First impressions are quite significant for new products. Nothing matches TV advertising when it comes to branding and leaving a long-lasting image in the minds of your audience.
2- Brand Awareness & Legitimacy For Small-Medium Businesses
“Have you ever heard about this brand?” is the number one question that pops up in consumers’ minds when they come across a product that doesn’t sound familiar. Brand awareness plays a significant role in a buyer’s decision-making process, and an unfamiliar product might not sound legitimate enough to buy.
TV advertising gives small and medium businesses a chance to boost their brand awareness and prestige and introduce themselves and their products as viable. Consumers go for goods they’ve seen and heard of before.
Mid-sized companies may have advertised on TV before, but a brand only sticks in mind through repetition. Brands that regularly invest in TV advertising ensure that the public knows their name and products, which can be the key to success for any business.
3- Chance For Big Brands To Introduce Their New Products
Everyone knows big brands like Coca-Cola or BMW. Their ads, however, never stop appearing on TV. Actually, the fact that they never get off TV explains why everyone is familiar with these brands, but that aside, why do they really keep investing in ads when they already have decent prestige and brand awareness?
First, we humans are forgetful creatures that need to be reminded time and again to open our hearts and long-term memories to different things. Just like couples that keep repeating those three magical words “I love you” to remind their loved ones that they still care, big brands might as well lose their customers to their competitors if they stop advertising.
Secondly, new products don’t have feet to go knocking on doors and introduce themselves. Every new product provides brands a chance to revive their name and image in the eyes of the public, plus introduce a fresh product and perhaps enjoy growth in sales.
4- A Boost In Viewer Traffic For Online Businesses
Cell Phones have almost become like a part of our body; no matter where we are, they’re with us everywhere. The reality is many google stuff that catches their attention in ads.
That’s why online businesses hold one of the records for the highest spending category on TV advertising. An advertiser’s presence on TV is strongly correlated with brand search and direct traffic to their site. If an advertisement draws your attention, you’re already holding your device to check out their website.
Aside from blogging, SEO, and other online techniques that can help increase your website traffic, appearing on TV can grant you mind-blowing results. Additionally, as mentioned before, nothing can beat the branding and prestige you’ll get from TV advertising.
5- A Stage For Food Industry
There’ve been times when we all have felt a powerful urge to eat something immediately right after seeing a yummy ad. The sight or even the thought of something delicious makes our mouths water. Simply, we want to have some. The food industry has always taken advantage of this in its TV ads.
If you own a restaurant or your business is food, snack, or drink related, TV advertising is the best way to reach potential customers. The great thing is when it comes to eating, we don’t care much about the names and the brands, a good ad will get you lots of customers.
McDonald’s, KFC, and others like them didn’t get their popularity and prestige out of nowhere. No one can deny how much their TV ads have contributed to the success they have today.
6- It’s Not Always About Selling A Product
Well, we talked a lot about businesses offering products, but how about businesses that offer a service? From real estate agencies to hotels, flight agencies, banks, education, and many other services; is TV advertising good for these kinds of businesses as well?
Just imagine you’re going on vacation, and you’re looking for a good hotel to stay at. There’s this hotel you just saw on a piece of crumpled newspaper, and there’s another one you’ve been seeing on TV every now and again which looked nice. Which one would you choose? 9 out of 10 most likely would go for the one they saw on TV.
Just like products and brands, different services can also enjoy the trust, legitimacy, and prestige appearing on TV will give them. People will have a good grasp of what services they’re offering as they see and hear the ad, and they’ll probably go and check out their websites for more information, which is a very good thing for any kind of business.
Bottom Line
We are living in an age when media is available in many different formats, and they all play a vital role in how we think, feel, and act. It wouldn’t be wrong to name this era the age of media or information. We have to choose wisely from the vast number of media formats available to get the best results we want.
Businesses and their advertisements take up a significant portion of these media formats, but not all work optimally. The most popular and effective one is TV advertising.
It doesn’t matter what your business is; you could be doing anything. But if you need to make others see and hear you, you’ve come to the right place. We’ll get you on TV; all you need to do is contact us right now!
