Using Direct Response Marketing: Results
No successful business can survive without an effective marketing plan. But getting started in this fascinating yet complex world looks pretty confusing because, let us face it, no one expects…
What is OTT Advertising?
Streaming videos are becoming more popular and successful in reaching modern viewers. They are one of the best options for businesses looking to engage new customers at the discovery stage…
Television Advertising: Pros and Cons
Despite the dominance of the internet in today's modern world, television remains the most popular platform in most U.S. households and one of the most powerful advertising tools. With television…
Linear TV vs CTV: A Comparison
TV Advertising has evolved and thrived. It has earned an undeniable reputation as one of the most cost-effective and profitable strategies to boost brand awareness and create more quality leads.…
OTT Vs CTV: Advertising Strategies
The ad industry is full of 3 letter acronyms, and when it comes to spending marketing dollars, we should take a step back and make sure we fully realize what…
5 Optimal Tips for Successful TV Advertising
Entrepreneurs have a common goal: to make their brand known. An innovative advertising campaign is a crucial ingredient to achieving this goal. A large TV screen in any living room…
T.V. Commercials: 5 Ways To Make Your Ad Stand Out!
T.V. Commercials pop up every day whether you are watching the news or binging a show. These ad breaks are getting longer, surprisingly up to 5 minutes! Having viewers…
Why Motion Graphic Videos are a MUST-HAVE!
Motion graphic commercials are seen throughout many campaigns and platforms and are an incredibly popular choice when it comes to marketing your product or business. Lots of advertisers tend to…
6 Reasons Why Businesses Should Be On TV
As an entrepreneur, there are several avenues available for promoting your products, ranging from distributing flyers to running TV commercials. Regardless of whether you're operating a small business or a…
How to Make a Viral Video in Four Steps
As various social media platforms gain popularity, the prospect of creating a viral video becomes increasingly appealing to many. Over the last decade, the process and guidelines for creating a…
