Television Media
From an economic standpoint, media is the most important stage in your infomercial project because it involves the largest chunk of your budget. How you buy your TV airtime dictates the…
Shooting Your Infomercial!
You can write your own script and direct the actual shooting of your infomercial, but you should never shoot and edit your own informercial unless you have all the necessary…
What is an Infomercial?
The term infomercial refers to a very specific form of TV advertising. Let’s break apart the pieces and identify the parameters and ingredients of an infomercial. An infomercial is an…
The 12 Kinds of TV Ads
BY DONAL GUNN After a prolific career as an marketing specialist, Donald Gunn took a year off of work to analyze successful Television Ads. What he discovered was that all…
Five Interesting Questions Clients SHOULD ask their Marketing Agency, But Never Do.
Five Interesting Questions Clients SHOULD ask their Marketing Agency, But Never Do. If you’re interviewing marketing agencies, be sure you ask the following questions. It would also be wise to…
10 Tips – Finding a Production Company
#1 - ASK TO SEE SAMPLES! Ask to see recent samples of work the production company has produced. Make sure it is recent and in the same format you are…
Buying On C.P.O. (Cost Per Order)
If your media buys are to be based on any single common denominator that monitors performance, it should be Cost Per Order (CPO). In Direct Response Television, the bottom line…
The Concept Stage
THE CONCEPT STAGE In this section, we will discuss what you need to know in formu- lating your direct response campaign. It assumes that you already know everything there is…
COKE COMMERCIAL PRODUCTION
After seeing our commercial production work, Far Sighted Films contacted Spot On Media to discuss a very special collaboration. With a great eye for detail and an extensive background in motion…
Celebrity Endorsements
Using a famous face to sell your not-yet-famous product can be quite effective. It’s one of the oldest tricks in the book, probably as old as television itself. If you…
