You have probably seen quite a few Bus ads on the road or on the freeway. I’m sure that those glowing headshots of lawyers or insurance agents immediately pop into your mind when you recall behind stuck behind one of these behemoths at the red light. Here are a few tips that will ensure Bus Advertising Success.
Remember seeing this one?
How about this one?
Advantages of Bus Advertising
Talk about reaching a mass market. While you have the ability to target your bus advertising campaign locations by zip code, you will generate a lot of impressions outside of your intended audience. Whether your audience is driving by or walking on the street, there will be plenty of opportunities to see your ad on the side or back of the bus and completely absorb the information.
We will review the different types of bus ads and their pricing below.
Targeted Bus Advertising
What most advertisers aren’t aware of is the highly affective nature of Bus Advertising due to the ability to control the routes the buses will take. Bus Advertising clients can select areas of interest by zip codes.
Just pick your zip codes, submit your content and this Bus Advertising Company will do the rest!
Bus Ad Designs
We live a time where short-attention span is king… wait – what were we just talking about? You have to capture your audience with vivid colors and eye-catching designs that will not only turn heads but stick into your audiences’ memory. Don’t just relay information – tell a story, use humor and pluck those emotional strings.
Types of Bus Ads
There are a lot of ways to throw some color on a bus. Here are the most standard ad types of Bus Adverts that you can find on the Los Angeles Metro lines:
- Tails (Back): These are the bus ads that appear on the back of the buses.
- Kings (Sides): These are generally 2-3 times larger than tails and appears on the side of the buses.
- Interior Ads: Pretty self-explanatory. They’re the small ads that are placed on the interiors of buses.
- Wraps: Wrap up the entire bus with your ad! What a way to make an impression.
Bus Advert Pricing
While individual bus ads are not pricey, most companies will require that you purchase a minimum number to make a measurable impression on your demographic target and to ensure Bus Advertising Success. With just one or two ads, your ad dollars will be wasted and your message will fade into oblivion.
GoDRTV is a LA-based infomercial and media buying agency that charges the following rates:
Tails: $250 per bus ad*
Minimum 20 buses
Production and Installation Fee $200
All Production and Installation Fees waived with a 3-month commitment.
Kings: $500 per bus ad*
Minimum 20 buses
Production and Installation Fee $250
All Production and Installation Fees waived with a 3-month commitment.
Interiors: $40 per bus ad*
Minimum 50 buses
Production and Installation Fee $100
All Production and Installation Fees waived with a 3-month commitment.
Bus Wraps: $8,500 per bus ad*
Minimum 3 buses
Production and Installation Fee $8,500
All Production and Installation Fees waived with a 12-month commitment.
*Pricing daily rates and special promotions. Subject to change.
CLICK to learn more about Bus Advertising and Infomercial production.
