Big Companies & TV Advertising: The Connection
As the old saying goes, “old habits die hard”. And the strong connection between big companies and TV advertising appears to stem from one of those habits. But it would…
As the old saying goes, “old habits die hard”. And the strong connection between big companies and TV advertising appears to stem from one of those habits. But it would…
Image Courtesy from The Verge Hiring a celebrity to appear in your video is a proven way of building immediate trust and reputation. It can give your brand that…
How to find the perfect production company Regardless of whether or not you’re looking to hire a video production company to produce marketing content, advertising pieces, or products and services…
1) Where will your video live? Will your infomercial video production be primarily for Television? TV and online marketing? Or will it just be a tutorial video for your website?…
Tip #1 - The Script A strong TV spot starts with a strong hook! You have 2 seconds to grab your audience's attention before you present a well paced argument as to why…
The Perfect Infomercial Script The right format is at the heart of every infomercial script project. To begin with, the show is usually ½ hour in length, and there will be significant…
A surprising new study concludes that viewers find TV more pleasurable when they watch commercials. Researchers at the NYU Stern School of Business found viewers say they preferred to avoid…
You can write your own script and direct the actual shooting of your infomercial, but you should never shoot and edit your own informercial unless you have all the necessary…
The term infomercial refers to a very specific form of TV advertising. Let’s break apart the pieces and identify the parameters and ingredients of an infomercial. An infomercial is an…
#1 - ASK TO SEE SAMPLES! Ask to see recent samples of work the production company has produced. Make sure it is recent and in the same format you are…