Infomercials have untapped potential that a talented infomercial production company can bring to fruition. If you're thinking of launching a commercial for your business, then you should first consider the…
A direct response commercial offers a way for smaller businesses to successfully advertise their products and services without having to compete with big name brands that have the budget to…
GoDRTV is a Direct-Response Marketing Agency founded in 2007 under the corporate offices of Spot On Media. With offices in Glendale, CA and provide National DR campaigns for start-up companies, agencies…
How to find the perfect production company Regardless of whether or not you’re looking to hire a video production company to produce marketing content, advertising pieces, or products and services…
1) Where will your video live? Will your infomercial video production be primarily for Television? TV and online marketing? Or will it just be a tutorial video for your website?…
Tip #1 - The Script A strong TV spot starts with a strong hook! You have 2 seconds to grab your audience's attention before you present a well paced argument as to why…
A surprising new study concludes that viewers find TV more pleasurable when they watch commercials. Researchers at the NYU Stern School of Business found viewers say they preferred to avoid…
Closed-Captioning made Mandatory Closed-Captioning was enforced by the Federal Telecommunications Act of 1996. As a result, the "CC" policy was enforced in January 2006. In addition, there will be many…
What is Direct Response (DRTV)? A comparison of infomercials and DRTV Spots with all types of TV advertising from 30 years ago reveals what made direct response TV advertising such…
Feature your product in a movie! Casual advertising is one of the most effective way to present your product to the market, and by placing them as props in movies…
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