Before being the owner of a billon dollar company, Michael Dubin was an improv artist! He joined the Upright Citizens Brigade and stayed there for 8 years. One of his improv friends helped him shoot a scrappy little video for his startup company for a mere $4500 and within just 48 hrs, the video went viral and the website received 12,000 orders.
The initial idea was to help a friend’s father get rid of a surplus of
razors. As a result of the witty marketing move, the company
brought in more than 3.5 million dollars in 2012. In 2016, Unilever
bought Dollars Shave Club for 1 billion dollars.
Here is the TV Commercial that launched the successful campaign and helped DSC become a billion dollar company.
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