Are you looking to get a Product Infomercial? Do you want a new way to get the word out about the products and services offered by your business? If so, it’s no wonder you’ve thought of making an infomercial to achieve your company’s marketing goals. How to make an infomercial, you might be wondering? Below we’ve created a comprehensive guide that will walk you through the steps of making an infomercial
Before you know it, you’re going to have infomercial content for people to see while driving up the sales for your business.
What is an Infomercial?
Infomercials are a type of video format that is usually longer and placed on television as a form of marketing. The purpose of an infomercial is to promote your company’s products and services to people that might want to make a purchase or hire your company. An infomercial is a word that combines two other words, which are information and commercial. Informercials are used to drive up your company’s sales and provide potential customers the education they need to know the ins and outs of what your company is promoting. Your infomercial needs to be something that increases your brand’s recognition. Equipped with this information, you can now move forward with creating an infomercial that will help improve your products’ marketing.
What’s Being Promoted in an infomercial?
The first thing you need to do when creating your company’s infomercial is determining which of your products will be promoted. You need to determine the product that will be sold because the infomercial format will also need to be decided on. When choosing the product to be advertised, consider using one that’s newer to your target market. This is because your target audience will be interested in finding out how the product works and seeing it in action before making their purchase. Sitting down to understand your company’s current needs will help you decide how to proceed when it comes to creating your infomercial.
Know Your Product Infomercial Budget
A company’s marketing budget can be anywhere between 1%-30% of the overall revenue that they’ve brought in. With that being said, before moving forward with your infomercial, you need to decide on how much money will be allocated to your video. If creating an infomercial is a small part of your marketing budget, you want to ensure that you’ll still have funds left over for other marketing campaigns. If you work with an infomercial production
company, you can talk to them about the budget you wish to stay within and create a contract that works for both parties.
Improve Your Online Presence
Before you make an infomercial ensure that your company’s online presence has been updated to make the customer purchase process easier. The last thing you want to happen is for potential customers to see the infomercial and have issues navigating your site. Your site should include a payment area that is easy to use no matter where a person is located. For example, most sites allow customers to use their Paypal accounts or a credit/debit card. The reason these are the ones found on sites is that they are the most commonly used forms of
payment.
Follow Regulation Guidelines for Infomercials
Before you move forward with making your infomercial, you must adhere to the FTC and SEC guidelines. The FTC stands for Federal Trade Commission, and the SEC is for Securities Exchange Commission. If you don’t take the time to ensure that your infomercial follows the rules and regulations in place, you could face some serious consequences. The reason you would face the consequences is if the information that’s advertised on your infomercial doesn’t work the way that it’s promised to customers. If you’re looking for more in-depth Information about the rules that should be followed, your company
should look into the resources provided by DMA or direct marketing associations.
Interview Spokespeople
The spokesperson you choose for your infomercial will act as the face for your company’s product. The spokesperson will further demonstrate how your products and services work and provide useful information to viewers.
The spokesperson you select should be someone that your target audience can relate to as far as tone and how they look. The spokesperson could be yourself or someone that’s a member of your team. Using someone from your team will further establish trust between your company and customers.
Research Other Infomercials
When you research other infomercials, think about the tone used in the examples you’re looking over. The tone also means the elements used within the infomercial, such as the way the spokesperson is talking and the music being used in the video. For example, if your product is hearing aids, you shouldn’t use a spokesperson who speaks at lower levels or play music that is too loud. The people that your product is targeting will not respond
positively to the way the infomercials tone comes across.
Create a Script
It might sound like a great idea to let the spokesperson wing it while filming your infomercial, but it’s not what you should do. Before filming begins, you should create a script that will be followed throughout the infomercial.
When you write your script, the first thing the script should do is address a problem that viewers might be having. By doing this, you immediately attract their attention and invite them to hear the rest of the information presented in your infomercial. Ensure you use words and phrases that evoke viewers to feel that they need you. After you’ve gotten their attention, the next thing you need to do is show them how you’ll solve their problem. This is done by introducing the product or services the infomercial will advertise. Ensure that the
explanation of how the product will help them with their needs should be stated firmly and clearly. After this, the audience needs to be shown how the product or service will work.
User Testimonials are Key
Earlier, we mentioned something about trust between your company and customers. One way to further increase the trust that you’re building is to feature testimonials in your infomercial. Potential customers want to know that real people have used your products and had the product work for them. If you’re not sold on using customer testimonials in your infomercial, you’ll be happy to know that there are several benefits you stand to gain from using them.
Find a Professional (Product Infomercial Expert)
While it might seem like a great idea to film an infomercial yourself, there are times when hiring a professional is going to be a better idea. Professionals will understand how lighting and angles work. This is to ensure that they capture the best side of your product possible. They can also help you with other forms of marketing, such as marketing your products on YouTube and other platforms. Another advantage you have when you work with a professional
infomercial company is having a team and the equipment you need to produce a high-quality result.
Choose Your Platform
After you’ve got all the steps above in order, think about the platform you’re going to use to promote your infomercial. When promoting your infomercial, think about when your target audience is the most active. As well as when they’ll be in a position to see the infomercial. It’s also beneficial to advertise on your social media accounts to build intrigue before the infomercial
gets released. You might consider purchasing airtime for your infomercial to debut on. Keep in mind that you’ve got several followers who view the content you post daily. Keep in mind that different channels have varying rates and will show your infomercial for a specific time slot. We recommend collecting rates and the possible times that your infomercial will get shown on. From there you can pick the one that works the best for your companies needs. Remember, the point of your infomercial is to have instant sales. But if the audience your targeting isn’t active during the time of your infomercial, it can make things challenging. But, that is a part of learning the right and wrong way to release infomercials.
How to Make an Infomercial 101
How to make an infomercial? We’ve answered that question and much more above. When creating an infomercial, you need to think about what product you will advertise carefully and the spokesperson you’ll use to advertise the product. Are you still looking for a company that can help make your infomercial dreams come true? If so, contact GoDRTV. We know what it takes not only to create infomercials, but several other forms of marketing.
