Planning to invest in a TV ad to promote your brand? It can be a great idea. Here’s how you can find the right TV Commercial Production Company in Los Angeles for your business.
With the advent of social media, TV commercials may seem to have taken the back foot. However, it’s not the reality. No matter how much traction a video ad on Instagram, Facebook or YouTube can bring, TV commercials can never lose their charm.
TV has huge potential and targets a unique and vast audience in a beautiful manner. Moreover, TV ad formats have many advantages such as restrictions on skipping or fast-forwarding
If you have a striking concept, clever ideation and great execution, nothing can stop you from achieving your marketing goals. However, to build a compelling TV ad – you need an amazing Los Angeles TV commercial production company.
In this blog, we have discussed the main steps involved in the process of creating an amazing TV commercial in Los Angeles.
P.S: Read till the end for a special recommendation for a top video production company.
Steps involved in creating an amazing TV ad commercial
Here’s a blueprint to maximize your ad spend with a TV commercial that gains maximum traction.
1. Onboarding the TV production company
Find a Los Angeles based TV commercial production company with a great track record and impressive testimonials.
Ensure they understand your vision, requirements and goals fully. Bring as much information as you may about your service or product to have a kick-ass first meeting with your shortlisted Los Angeles TV Commercial production company.
It’s great to collate insights about your top competitors, their plus points and shortcomings. When onboarding a company for your dream TV commercial, communicate all facets of your work including the short-term and long-term goals of your business.
Having said that, understand and analyse the company through their creativity, creative process and clarity of thoughts. This will help you become certain that they are a good fit.
2. Creative Brief
Creative brief is an important document that outlines all goals and details of your project. It should include information about your company’s product, services, ad objective, ad budget, deadline, brand guidelines and more. The purpose behind it is to make sure everyone knows what is expected before moving forward.
3. Creative Concept
Your creative concept can make or break your ad. Take your time to figure out the process as it may take multiple brainstorming sessions.
Bring concepts to your Los Angeles based TV commercial production company if you have something specific in mind. However, the creative team will surely approach you with innovative TV commercial ideas.
When thinking of an idea, ask yourself what exactly you want. Is it supposed to be funny or informative?
Remember, the sky’s the limit! Come up with few out of the box ideas and let your team choose the most suited one.
4. Mood Board
Once you’ve sorted the creative concept, start developing a mood board of your TV ad. The mood board should include everything about the style, music, casting details, cinematic styles, graphics, etc. about your unique TV ad.
Here are some top examples of mood boards on Pinterest.
5. Video Script
Once your concept and mood board are ready, it’s time for the copywriter to show their magic. The copy should include dialogues, relevant voiceover and even talking points wherever needed. Make sure the copy accurately matches your company’s tone and voice.
6. Talent and Locations
Your Los Angeles commercial TV production company will go ahead with the approved script and begin with casting voice over or live actors for the TV commercial. Depending on the size of your production budget, you may even hold in-person or video auditions at the studio.
From finding the shoot location, there are innumerable aspects such as commercial setting, availability, project budget, and renting permits that need to be considered.
7. Storyboards
Another essential step to get your entire team on the same page is the storyboards,
They outline where and how the director is planning to shoot each and every scene. A simple pencil on paper or image references from the shooting location work well for storyboards. They’re meant to get everyone ready with the plan before getting into action.
8. Production
Production day is the day for real action. It’s the day when all the planning, practice and hard work finally gets fulfilled. It is the day when your dream vision comes to reality! It can be a fun day. Albeit not mandatory, being physically present on the big day can help you weigh in all issues or spontaneous decisions that arise during video execution.
9. Post-Production
Post-production stands for editing, which may take a few days’ time. This step is rather supposed to be smooth and fun. It’s the time you see your original footage, edit it into a story with titles, colors, audio, graphics and loads of other final touches before putting it out there on television.
The Final Words
These were the nine simple steps involved in building a super hit ad commercial in Los Angeles.
It may not seem like an easy process, however, if you have the right production company on board, you won’t face many problems.
A brilliant Los Angeles TV commercial company like GoDRTV can help you achieve your goals at affordable prices.
With over two decades of media experience, they can help you reach 99 Million households through direct response ads.
Being a direct response agency with prestigious TV network partners like CNN, HGTV, Fox, Lifetime and having partnerships with broadcast, cable and satellite networks allows GoDRTV to strategize and execute better direct response marketing in Los Angeles.
They also work on branding videos that tie a unique and interesting identity with your brand. At GoDRTV, they also have a new type of commercial which marries Branding and Direct-Response called hybrid commercials. Isn’t that all you need?
Click here to find some of their amazing TV commercials!
