T.V. Commercials pop up every day whether you are watching the news or binging a show. These ad breaks are getting longer, surprisingly up to 5 minutes! Having viewers watch endless boring commercials gets them annoyed and unfocused.
To get them out of this state, your commercial can be the one to grab their attention and actually get them to hear what you are offering. Today, we’ll show you ways to make your commercial pop!
1. Grab The Viewer’s Attention The First Few Seconds Of The Commercial
If your T.V. commercial does not make the audience want to continue watching, they will put their focus on something else. People are being bombarded by T.V. Commercials all day, so they automatically lose their focus on ads since they assume they are all the same.
This is where your ad has to be different and engaging. Avoid repetitive messages, bring energy to your introduction, and do not talk for long periods of time but give short and informative sentences. Click here to see our commercial productions.
2. Use Catchy Phrases Or A Slogan In Your T.V. Commercial
We are all familiar with the popular slogans or phrases we hear from our favorite brands. This helps us easily identify the brands. They even get stuck in our head some times!
Your commercial needs to be just like this! Fun and memorable. When you give this to your target audience, they will be more likely to remember your commercial.
3. Keep Your T.V. Commercial Short
You do not want your ad to be taking so long. Most of us had to end up watching a two-minute ad that would just never end! This is something that is best to avoid since someone does not want to be stuck on the same commercial for over two minutes. Keep your T.V. Commercial to about 30 seconds.
4. Use Influencers/Celebrities
A lot of us get excited when we see familiar stars on television, even in commercials where we usually do not see them. If people see that famous individuals are advertising your work, then they feel more compelled to contact you since someone important is approving what you are promoting.
Watch this T.V. Commercial by Pepsi featuring Cardi B:
5. Convince Your Audience
Introduce what you are advertising in an engaging way. As you do this, tell the viewers why they need what you are offering. If you do not convince them on this, they will most likely not continue to be interested.
To make your audience feel they have your product or service missing in their life, tell them the benefits, easy use, and how it will improve their lives.
For more information, go to godrtv.com today to start your advertisement or contact us here!
