Will your product succeed on TV? If you want to know the answer to that ever elusive question, you have to ask yourself if your product is remarkable enough to catch the attention of innovators and early adopters. In this article, we will look at the top 10 Kickstarter Products to see what they did right and get inspired!
Your Target: Innovators and Early Adopters
The mistake a lot of marketing companies make is that they dump hundreds of thousands of dollars marketing their products to the early and late majority. True, they are the biggest audience of prospects, however, they will completely ignore your ads. They don’t have the time to listen to your message and they don’t really need your product.
The secret to a successful marketing campaign is to create a remarkable product that is like a magnet for the innovators and early adopters – folks who are mainly interested to be on the edge of technology and ahead of the curve. They want to be the first to own a brand new product and tell their friends about all of its benefits.
Your product needs to be unique
Remember the Purple Cow? Everything has become to redundant nowadays that unless you created a product that stands out of the crowd, then you will fade into the wallpaper.
Not only does your product have to be unique, but you have to make it easy for our innovators and early adopters to explain all of its benefits.
Remarkable Products
Here are the Top 10 Kickstarter Products!
#10 – OUYA – A new kind of video game console
Cracking open the last closed platform: the TV. A beautiful, affordable console — built on Android, by the creator of Jambox.
Backers: 63,416
Amount Raised: $8,596,474
#9 – Exploding Kittens
This is a card game for people who are into kittens and explosions and laser beams and sometimes goats.
Backers: 219,382
Amount Raised: $8,792,571
#8 – Travel Jackets with 15 Features by BAUBAX
TRAVEL JACKET with built-in Neck Pillow, Eye Mask, Gloves, Earphone Holders, Drink Pocket, Tech Pockets of all sizes! Comes in 4 Styles.
Backers: 44,949
Amount Raised: $9,192,055
#7 – Pebble: E-Paper Watch for iPhone & Android
Pebble is the most successful brand on Kickstarter! This is their third campaign that has brought in more than 10 million dollars! Pebble is a customizable watch. Download new watchfaces, use sports and fitness apps, get notifications from your phone.
Backers: 68,929
Amount Raised: $10,266,845
#6 -Critical Role: The Legend of Vox Machina
Critical Role’s The Legend of Vox Machina reunites your favorite heroes for a professional-quality animated special!
Backers: 88,887
Amount Raised: $11,385,449
#5 -Travel Tripod by Peak Design
A full-featured tripon a truly portable form.
Backers: 27,168
Amount Raised: $12,143,435
#4 – Kingdom Death: Monster 1.5
A cooperative nightmare horror game experience. Hunt intelligent monsters and develop your settlement through a self-running campaign.
Backers: 19,264
Amount Raised: $12,393,139
#3 – Pebble time #2
This is the second ultra-successful campaign from Pebble. In this campaign, they offered two high quality, heart rate-enabled smart watches along with hackable, 3G wearable for phone-free running with GPS, music and Amazon Alexa.
Backers: 66,673
Amount Raised: $12,779,843
#2 – Coolest Cooler
The campaign calls this a portable party disguised as a cooler. Coolest Cooler not only keeps your drinks cool, but it also blends drinks, plays music, and facilitates more outdoor fun!
Backers: 62,642
Amount Raised: $13,285,226
#1 – Pebble Time
Here is the most success Kickstarter campaign and it’s a Color e-Paper smartwatch that gives you 7 days of battery life and highlights for you all the important events of your day.
Backers: 78,471
Amount Raised: $20,338,986
Conclusion
Does your product have what it takes? Can it become on of the Top 10 Kickstarter products of the future? Get touch with us and we would love to evaluate your brand and evaluate how successful you can be with a Television or Online Marketing campaign. Contact us here!
